WHY
Why become a Whisper Listing™?
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The Stakes! Why wouldn’t you get the most out of your Realtor? Selling a home is often the biggest financial decision a person or family will make in their life, it’s a decision and process that should be taken seriously. Allow a committed Realtor to prime the market for your house’s listing date.
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Timing: Everything takes longer than we think – packing, staging, shopping for new homes, finishing projects, cleaning, preparing for pictures, and enhancing your curb appeal. A “Whisper Listing™” puts the ball in motion by allowing for some marketing, but also allowing you the time you need to be market ready. It can be a great process for setting goals and a schedule.
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Timing #2: Just like anyone looking to sell a house in 6-12 months, there are folks looking to buy a home in 6-12 months. For someone looking to buy a home in 6 months, it can be frustrating to shop for homes…nearly all the homes they look at won’t be available when they’re actually ready to buy. We can give them an opportunity to see a house that they truly can be excited about.
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Feedback: One of a Realtor’s greatest tools, especially for unique homes, is market and peer feedback. A townhouse with lots of sales in the neighborhood is easy to price, but a unique farmette? The pricing strategy can often rely on feedback. With a Whisper Listing™, we can seek feedback and make adjustments without the punishment of an extended listing period or being off the mark when the house is introduced to the market. The first 10 days on the market are most important, being priced right sets the stage for success.
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Speed – with proper preparation like staging and cleaning, strategic pricing, market feedback and built up buyer interest, your listing should be poised to sell quickly.
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Money! - Simple supply and demand! Our goal through the Whisper Listing™ process is to increase and concentrate demand. With higher demand and a fixed supply (your listing!), the first lesson of economics tells us you should have an advantage.
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